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OMG! P&G Trademarks Aimed at Millennials

Move has some wondering, WTF?

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By: TOM BRANNA

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Apparently, you can teach an old dog new texts. Procter & Gamble has applied to trademark Millennial-friendly internet acronyms including LOL, WTF, FML and NBD for use on detergent and cleaning products. The staid consumer giant, whose brands include Crest toothpaste and Febreze, applied for the trademark in April for use on liquid soap, dishwashing detergents, hard surface cleaners and air fresheners.   The company wouldn't reveal plans for some of the risque acronyms, but observ...

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